Lead generation for system integrators
and distributors.

Most integrators grow inside existing accounts. Account managers are busy with renewals, projects and support, so outbound prospecting for new logos gets the leftover time. Principals also expect partners to bring their own pipeline, not only to wait for leads.

Dealog adds dedicated prospecting capacity without a new hire, focused on the brands and solution areas you want to grow.

• End-customer meetings: CIOs, IT heads and business owners at companies that fit your solution areas, such as infrastructure, cloud, security, ERP or collaboration.
• Partner and reseller recruitment (for distributors and principals): owners and sales heads of resellers and smaller integrators who could carry your portfolio in new regions or verticals.

The Indonesia Tech Channel Map 2027 explains how the principal–distributor–integrator route works and where channel gaps appear.

Channel conflict is a real risk. Before launch we agree exclusions: existing customers, registered deals, accounts owned by other partners, and named accounts you cannot approach. Outreach is carried out in your company’s name, and declared active opportunities are not billable.

For end-customer campaigns, qualification follows the usual standard: approved company profile and role, genuine interest, at least three of four BANT elements, and attendance. For partner recruitment, we agree equivalent criteria, for example the partner’s customer base, technical capability, interest in the portfolio and the decision-maker’s authority.