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Pay per qualified meeting

Pay for meetings.
Not just possibilities.

Written criteria before outreach. A real conversation before the meeting fee.

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Clear criteria. Local context. Your team closes.

QUALITY BEFORE QUANTITY
Qualified.
Attended.
ICP & attendee fit
Agreed BANT criteria
Meeting attended
Review first. Invoice after.

THE SHORT ANSWER

Pay per qualified meeting is a lead generation pricing model where you pay only for sales meetings that meet written criteria and actually take place. With Dealog, a billable meeting must match the approved company profile and role, involve a prospect who understands the purpose and shows genuine interest, meet at least three of four BANT elements (Budget, Authority, Need, Timeline), and be attended. No-shows are not billed, and there is no setup fee or monthly retainer.

01 / THE APPROACH

A fee linked to a qualifying conversation

Dealog’s pay per qualified meeting model charges for an attended conversation that meets the written criteria. The standard service does not charge by contacts researched, messages sent or positive replies. There is no setup fee, monthly retainer or upfront service fee.

This model can help a technology sales team add prospecting capacity while keeping the campaign scope and spending boundary explicit. It does not remove the work of discovery or guarantee a sale.

02 / CAMPAIGN DETAILS

What makes a meeting billable?

  • The company matches the approved ideal customer profile.
  • The attendee fits the agreed role or seniority.
  • The prospect understands the purpose and shows relevant interest.
  • At least three BANT elements satisfy the campaign definitions.
  • The meeting actually takes place.

03 / CAMPAIGN DETAILS

Postpaid billing with a review first

We record meeting outcomes through the agreed period. The review aligns which meetings meet the criteria and what to improve in the next campaign cycle. Reconciliation and service acceptance come before invoicing and payment under the agreed commercial terms.

We agree the seniority tier, requirements, review window and billing arrangements before outreach. Any offline format or additional scope requires its own agreed quotation.

Pricing & billingAppointment setting

04 / CAMPAIGN DETAILS

A meeting can qualify without an immediate purchase

You can dispute a meeting that demonstrably fails the written criteria. An objection, a long buying cycle or a decision not to purchase does not automatically make a qualified attended meeting invalid. That distinction keeps campaign reviews objective.

FAQ

Frequently asked questions

What is a qualified attended meeting?

A meeting with a prospect who fits the approved profile and role, understands the purpose, shows genuine interest, meets at least three of four agreed BANT elements, and actually attends.

How long do we have to confirm a meeting?

24 hours after the meeting. A concern must point to the specific written criterion that was not met.

Can we cap our spending?

Yes. A maximum number of meetings per billing cycle is agreed before launch.

When do we pay?

Post-paid, after each monthly cycle: review, handover acceptance (BAST), invoice, then payment within the agreed term, normally up to 7 days from the invoice date.

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