How we work.
Standards you can check.

Campaigns are run by three functions working together:

• Research: builds and validates the account and contact list against the approved ICP, and checks exclusions.
• Business development: runs outreach and follow-up through WhatsApp, email, LinkedIn and calls in the client’s name, asks the qualification questions and coordinates schedules.
• Campaign management: owns the criteria, quality checks each meeting brief, runs the monthly review with the client and adjusts targeting and messaging.

1. Translate the client’s ICP into searchable criteria: industry, company size, location, technology signals and exclusions.
2. Prioritise accounts with timely signals such as hiring, expansion, regulation, new projects or renewals.
3. Identify the people who own the problem and the people who approve budget, not only the most senior title.
4. Validate role and relevance before outreach, and remove declared customers, active opportunities and excluded accounts.

Criteria are written and approved before launch. A billable meeting must:

1. match the approved company profile;
2. involve an approved role or seniority;
3. have a prospect who understands the meeting purpose;
4. show genuine interest and meet at least three of four BANT elements (Budget, Authority, Need, Timeline), as defined for the campaign;
5. actually take place.

The client confirms each meeting within 24 hours. A concern must point to a specific written criterion. No-shows, wrong roles, misunderstood purpose, demonstrable duplicates and declared active opportunities are not billable.

• We do not sell lead lists, contact databases or personal data.
• Contact data is used only to run the client’s campaign, in line with Indonesia’s Personal Data Protection Law (Law No. 27 of 2022) and our privacy policy.
• Outreach is honest about its purpose and respects requests not to be contacted again.
• We use only claims the client approves in writing and never promise purchases, revenue or a fixed number of meetings.

Dealog Insight reports combine cited public sources (regulators, company disclosures, industry and event publications, job postings) with Dealog’s own structured research and illustrative models. Each report states its research basis and limits. Figures are labelled as modelled, sampled or observed and are not presented as market-wide averages. Reports are research snapshots; readers should confirm dates and regulations with official sources. Browse the reports.

After each billing cycle we review every meeting with the client: which qualified and why, next steps for each lead, and what to change in ICP, messaging or channels. Only after this review is the handover acceptance (BAST) signed and the invoice issued.